2007 Grand Prize from Creativity Montreal
In 2007, our Laurier Street location received Creativity Montréal’s Grand Prize in the “chains, brands and franchises” category. Magazine articles have been written about the space and the philosophy that guided the renovations.
How can we approach mourning in the 21st Century? Even though mourning remains a difficult experience, it is perhaps possible to humanize the circumstances surrounding it. The vision of Jocelyne Légaré, the owner of Alfred Dallaire Memoria, consists in offering a warm welcome within open and luminous spaces where arts, music and books as well as architecture are meant to sensitively support people stricken by the disappearance of a loved one. Her philosophy has been successfully transposed into the second modernizing of a Alfred Dallaire Memoria funerary home, on Laurier Street, in Montréal (…)
Nathalie Roy, Intérieurs, december 2007
SENSITIVE AND THOUGHTFUL DESIGN
The final note of interior design should be one that makes us feel good, or at least better, even in the most difficult times. Situated in 1950’s building, the Alfred Dallaire Memoria funeral home was entirely revamped according to these simple principles: natural light, modernity and hospitality. (…) In the actual salons, there is hardly a trace of the rooms’ main function. They simply make you feel good with their modern and comfortable furniture such as big settees, Le Corbusier sofas, a grand piano and a sound and video projection system. In one of the rooms, the eye is treated to a huge blue painting by Guido Molinari.
Créativité Montréal, november 2007
