Press review

Here you will find extracts from reports and comments
from the media about MEMORIA. Leafing through them
is stimulating for us and reassuring for you.

Jocelyne Dallaire Légaré, concilier l’amour des arts et des affaires

Author : Entrevue par Isabelle Craig
Reference : Émission Pas banale la vie, Première chaîne de Radio-Canada

Ce que l’on reçoit en héritage est parfois autre que ce qu’on avait prévu. Le leg d’un proche, c’est parfois à rebours qu’on l’apprécie. Cette entrevue révèle les motivations à la base du cheminement de Jocelyne Dallaire Légaré. Elle fait le survol des événements qui ont marqué sa vie familiale, professionnelle et artistique, depuis l’enfance jusqu’aux générations qui suivront. Un parcours qui fait aussi l’objet d’une publication : Alfred et moi, des éditions du passage.

Rites funéraires : repenser la façon de dire adieu en étant plus en harmonie avec la nature

Author : Entrevue par Raymond Desmarteau
Reference : Radio-Canada International

« Le deuil est un moment inéluctable de la vie. Nous naissons, nous vivons, nous mourons et nous laisserons des gens derrière nous. (…) Chez Memoria, on s’est interrogé sur la façon de faire pour arrimer respect de la nature et mémoire de l’être disparu. »

Alfred Dallaire MEMORIA: A family business—past and future

Reference : Richter

«Après plus de 80 ans d’existence, Alfred Dallaire MEMORIA fait partie intégrante du tissu économique québécois. Fondée en 1933 par Alfred Dallaire et sa femme Aline, l’entreprise est toujours la propriété de la famille Dallaire et entend bien le rester. Rencontre avec deux femmes inspirantes qui font fleurir une longue tradition entrepreneuriale : Jocelyne Dallaire-Légaré et sa fille Julia Duchastel-Légaré.»

Mourir écolo

Reference : La Presse

« De plus en plus de clients souhaitent agir localement, et nous posent des questions pour organiser des funérailles le plus écologiques possible. Notre travail est de leur présenter les options et de leur montrer qu'elles ne sont pas si coûteuses», précise Julia Duchastel, vice-présidente de Memoria. »

A Haven of Peace Inside the Walls

Author : Nathalie Roy

How can we approach mourning in the 21st Century? Even though mourning remains a difficult experience, it is perhaps possible to humanize the circumstances surrounding it. The vision of Jocelyne Légaré, the owner of Alfred Dallaire Memoria, consists in offering a warm welcome within open and luminous spaces where arts, music and books as well as architecture are meant to sensitively support people stricken by the disappearance of a loved one. Her philosophy has been successfully transposed into the second modernizing of a Alfred Dallaire Memoria funerary home, on Laurier Street, in Montréal (…)

Rest in peace

Author : Rhys Philips

Not only is this chic, bistro-like space a place for post-service receptions, it also acts as a public coffee house, art gallery, concert venue and exhibition space, as well as providing room for seminars and a huge library on grieving.

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Motif and mortality

Author : Rhonda Mullins

Death and art have had a long-time love affair – from great works grappling with human mortality to funeral finery, monuments, death masks and mourning jewellery. But recent times have seen their share of bad white satin, lugubrious red velvet and drab grey stone, making death and its trappings seem rather grim. And a number of Montreal businesses are trying to spruce things up a bit, revitalizing death and its trimmings, you might say. (…)


Alfred Dallaire Memoria’s president Jocelyne Légaré would no doubt agree that death and aesthetics can mix. The renovated Alfred Dallaire Memoria funeral home on Laurier Ave. recently won an award as part of the Créativité Montréal 2007 competition for its light, natural interior design. (…)


Légaré has also launched services that more strictly relate to mourning. The funeral home offers complementary art therapy to customers in mourning. This penchant for integrating the world of the arts with the world of things funereal is probably down to Légaré’s own artistic pursuits, which include writing and filmmaking. But it is also telling of our times.

Alfred Dallaire : Sensitive and Thoughtful Design

The final note of interior design should be one that makes us feel good, or at least better, even in the most difficult times. Situated in 1950’s building, the Alfred Dallaire Memoria funeral home was entirely revamped according to these simple principles: natural light, modernity and hospitality. (…) In the actual salons, there is hardly a trace of the rooms’ main function. They simply make you feel good with their modern and comfortable furniture such as big settees, Le Corbusier sofas, a grand piano and a sound and video projection system. In one of the rooms, the eye is treated to a huge blue painting by Guido Molinari.

Death be not obvious

Author : Graeme Hamilton

The scene inside the stylishly renovated former bank on Boulevard St. Laurent looked like a gallery opening. People milled about with wine glasses as a slide show played in one corner and a videotaped interview in another. Glass display cases held sculpted angels. (…) The gathering was a memorial for Ms Beaulieu-Green, and as a venue her family chose an unusual funeral home that is trying to revolutionize the way people confront the death of a loved one.

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Death by design

Author : Lisa Fitterman

This ain't your grandmother's funeral parlour: winner of the jury grand prize three years ago in the Commerce Design Montreal contest, it's sophisticated and streamlined, complete with a catwalk and bar, halogen lights, pivoting glass walls and a removable crucifix on the chapel wall that was designed by an architecture student. "I think the vision 1 had comes from the notion that dying is but part of life," said the 50-year-old Légaré.

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And the winner is...

Author : Annabelle King
Reference : The Gazette